Italy's most popular coffee needed to retool its presence in the states, to evolve from a budget joe to a premium cup.  From the heartfelt brand statement on the bag to the refined look of the reluanched site and social channels, we gave Americans cause to be passionate about Italian coffee.

Most guys don’t know much about engagement rings. But they do know how to browse the internet. So when they searched for info about how to bring the right ring, we made sure our challenger brand was front and center with informative influencer videos and site copy that skipped the hackneyed “timeless” tone. Instead, our campaign captured the fun and excitement of grabbing the ring and popping the question.

The world’s leading music streamer has for years sought to grow the ad-revenue-supported side of its business. To help, our team created a campaign of slick videos, eye-catching social posts and thought-provoking articles. Our campaign encouraged advertisers to fully appreciate the cultural relevance and cost effectiveness that comes with adversing on a data-rich music platform.

The goals for this messaging project were twofold: Develop a collection of brand wrappers for testing that would differentiate the City subbrand from its increasingly crowded cohort of building toys AND speak with an equally compelling voice to both the parent purchaser and the child end user.

We focused on the feeling of pride as we developed our platforms. Children could be proud of their adventures and ideas while parents could be proud of their child’s creativity and building prowess.

The grandaddy of the tech world was on a mission to get the youngest names in the tech startup world using its servers and cloud services for their growing businesses. Our "coder T-shirt" campaign put the brand's benefits in brief, benefit-driven statements that resonated with devs and CIOs alike.

We helped an iconic donut brand pour out more of the multibillion-dollar global coffee market by more closely aligning the brand’s coffee with its beloved donuts. Our Valentine’s Day campaign presented the brand’s globally famous donuts arm-in-arm with its globally lesser-known coffee, leading to a 47% lift in coffee-oriented conversation volume with 67% more purchase-oriented conversations during the campaign.

We knew that if this new line of body care products was to succeed, we'd have to make its results-oriented target think twice about the ingredients that go into their products. By combining just the right combination of eek and efficacy, our integrated campaign made more people reach for the power of pure.

Using a social-only approach, we launched a whiskey brand for hard-partying millennials who love to do shots. From our drinking invitation videos and content to our creation of wholly new drinking occasions, we drove unprecedented engagement during the launch and a growth rate that outperformed even the category leader.

We helped a leading health-juice brand extend beyond juice fasts and cleanses and into everyday life by bringing its "balance" message into social content. By juxtaposing the product with sumptuous food and lifestyle moments, we enabled the brand to become a statement about the importance of combining healthful living and having fun.

To help an iconic champagne brand ring in even more sales during the all-important New Year’s season, we combined brand video, social giveaways, an online-only indie film festival and a first-of-its kind influencer activation. The combined effort drove a major spike in online discussions and a 38% lift in purchase-intent conversation in the days leading up to New Year’s.

Using a novel spin on original social content, we solved a uniquely tough marketing challenge (make a mattress brand relevant on social media during an awards show). Our “famous beds” campaign proved so successful during the AMAs that it became the brand’s go-to social execution for entering trending conversations on social media.

We used the magic of repositioning to turn a headache medicine people had been using for over 100 years into a "totally new" hangover cure. By combining goofy pre-rolls on college sites, on-premise activations at campus bars and a lot of euphemisms in the brand's social channels, the product found its way into many, many frat-house medicine cabinets.

Huge was a trailblazing success in what would eventually be called content marketing, with tagged scenes and an adjoining ad space giving you details about the products in each scene, plus online destinations for purchase. More importantly, this thing was just a blast to work on--fight scenes, drug scenes, sex scenes--you name it.

To get more small merchants to display signage showing that they accept the card, we created a knowledge hub and influencer content that highlighted the importance of a strong storefront and how the card’s signage is the centerpiece of any great storefront. As a result, orders for signage exceeded benchmarks by an amazing 900% (not a typo), with 400,000 orders in just three months.

After listening to the one millionth podcast that sounded exactly like the last one. I challenged myself to see if I could develop a project that would delver something other than true crime, news or niche talk. The storyliner emerged from the concept that many enormous, creative fandoms exist completely outside of the product that they are fans over. What if the fandom could become the creators of the very property they were fans of. I wrote and recorded a 5 minute beginning to a story, with no idea of where it would go. Instead, the show’s listeners submitted treatments for where the story should go next. After a quick rewrite we would record a new episode, with an accompanying audio feature on that episode’s contributing collaborator. In this way, we delivered on the podcast tagline “Become the New Writer on Your New Favorite Show.”

To help a global investment corporation inform a broader audience about its small business initiative, we developed a content mix that drew from the initiative and small business in general to capture and maintain interest. Campaign creative translated program offerings and results into more broadly accessible infographic, stat, and narratives that mixed seamlessly with small business general-interest content for better overall engagement.

We identified a key barrier that was keeping prospects from calling a financial advisor for the first time: They didn't see themselves in any of the category marketing, usually featuring blissed-out seniors on a lobotomy-grade permanent vacation. Our "unreal portrayals" campaign gave real people an opportunity provide some pretty hilarious commentary on the financial-planning ads as a jumping off point for talking about their own planning reality, winning our target's trust in the process.